Analytics for E-commerce
Cart abandonment is at 70% and you are guessing why. You are running A/B tests but cannot see what users actually do on the page. Grain shows you the full picture from landing to purchase.
Find exactly where carts get abandoned
Your checkout has four steps. Your analytics tool tells you 30% of users complete purchase. But it cannot tell you whether they leave at shipping calculation, at the payment form, or when they see the total with tax. You are optimizing blind -- testing button colors when the real problem might be a confusing address form on mobile.
Grain tracks every micro-interaction through your checkout flow. You see that 40% of mobile users abandon at the shipping address step -- specifically, when the auto-complete fails and they have to type manually. You see that users who applied a discount code but got an error message never come back. Each drop-off point gets a number and a reason.
See what shoppers actually look at on product pages
Your product page has reviews, size guides, comparison tables, and a video. You do not know which of those elements drive purchases and which are just taking up space. The page converts at 3% and you are not sure whether to add more content or strip it back.
Grain's heatmaps show you where users click, scroll, and hover on every product page. You discover that the size guide gets heavy engagement on apparel pages but almost none on electronics. You see that users who watch the product video convert at 2x the rate -- but only 8% of visitors ever find the play button because it is below the fold on mobile. Now you know exactly what to move, remove, or promote.
Watch the sessions where users gave up
A customer emails support saying checkout is broken. Your team tries to reproduce the issue and everything works fine. Was it a browser bug? A third-party script conflict? A coupon code edge case? Without seeing what the user saw, you are debugging in the dark.
Grain's session replay lets you watch exactly what happened. You see the user try to apply a coupon, get a validation error that disappears too quickly to read, try again, and leave. Or you see that the PayPal redirect fails silently on Safari 16. You stop guessing and start fixing the actual problems real customers hit.
Connect marketing spend to actual purchases
You are running Google Ads, Instagram campaigns, and an influencer program. Each channel claims credit for conversions. Your ad platform says 200 conversions, your Shopify dashboard says 150 orders, and the numbers never reconcile. You are making budget decisions on unreliable data.
Grain tracks the complete journey from first click to purchase without relying on third-party cookies. You see that your Instagram campaigns drive product page views but most purchases happen 3 days later through a direct visit. You see that your Google Shopping ads have a 4x return for electronics but barely break even on accessories. Attribution stops being a guessing game.
Every abandoned cart has a reason. Start finding them.
Free plan includes 10,000 active users. No credit card required.