Analytics for Marketing Teams
You are spending on ads but cannot trace which ones drive signups. Your landing page gets traffic but does not convert. Grain connects campaign performance to actual user behavior so you can stop optimizing in the dark.
Know which campaigns actually drive revenue
Your Google Ads dashboard shows 500 clicks and 20 conversions. Your Facebook pixel reports 15 conversions from the same campaign window. Your CRM says 12 deals closed this month. Three platforms, three different stories, and none of them tell you which ad creative, which audience segment, or which landing page combination generated the customers who stuck around past month one.
Grain tracks the full journey from ad click to signup to activation without relying on third-party cookies or cross-domain hacks. You see that your LinkedIn thought leadership ads bring in users who convert slower but retain 3x longer than your Google Search traffic. You see that the landing page variant with the product video outperforms the testimonial page, but only for non-branded search terms. Attribution becomes specific enough to act on.
Find out why your landing page gets traffic but not signups
The page loads fast, the copy tested well, and you are sending qualified traffic. But the conversion rate sits at 2% and you have no idea what the other 98% do before they leave. Google Analytics shows bounce rate and time on page -- neither tells you what went wrong.
Grain shows you exactly how visitors interact with every element on your landing page. You see that 60% of visitors never scroll past the hero section. You see that mobile users tap the pricing link but immediately bounce when the pricing page loads slowly. You see that users who engage with the comparison table convert at 5x the average rate -- but the table is buried at the bottom of the page. Every optimization becomes evidence-based.
Track conversions that happen across sessions and devices
A prospect reads your blog post on their phone during lunch. Three days later, they visit your pricing page from their work laptop. A week after that, they sign up using a direct link from a colleague. Your analytics tool counts this as three separate visitors and attributes the conversion to "direct" traffic, giving zero credit to the blog post or pricing page that did the actual work.
Grain stitches together user journeys across sessions using privacy-safe identification. You see the complete path from first touch to conversion, even when it spans days and devices. Your content marketing ROI stops looking like a mystery and starts showing which posts and pages contribute to pipeline, even when the conversion happens elsewhere.
Measure content by outcomes, not pageviews
Your blog gets 50,000 monthly visits. Your SEO tool says traffic is up 30% year over year. But when the CEO asks how content contributes to revenue, you point at pageview charts and hope nobody asks follow-up questions. Pageviews measure distribution, not impact.
Grain connects content engagement to downstream actions. You see that your comparison guides drive 4x more trial signups per visitor than your thought leadership posts. You see that readers who engage with interactive elements in your guides convert at a higher rate than those who just scroll through. Content strategy shifts from "what gets traffic" to "what moves the needle."
Stop reporting on traffic. Start reporting on impact.
Free plan includes 10,000 active users. No credit card required.