Precision Control for Power Marketers.
For teams that demand granular control, Grain integrates seamlessly with Google Tag Manager. Map custom variables, trigger events on complex interactions, and keep your data layer clean.
The Setup
Create a Custom HTML Tag
In GTM, create a new 'Custom HTML' tag and paste the Grain snippet. This is the foundation of your tracking setup.
Set All Pages Trigger
Apply an 'All Pages' trigger to your new tag. This ensures Grain is active across your entire site from the moment it loads.
Import the Grain Recipe (Optional)
We offer a GTM JSON 'Recipe' for one-click setup of custom Tracks. Import it to automatically map your existing data layer to Grain events.
Look for the "Green Light"
Once installed, head over to your Grain Dashboard. A pulsing green indicator next to your domain means data is flowing precisely as it should.
Key Benefit
"Clean, structured data that Kai can easily analyze."
"Kai, compare the conversion rate of visitors who interacted with our new feature vs those who didn't."
By using GTM for custom event mapping, you give Kai the high-fidelity data needed to perform complex behavioral analysis that standard tools can't touch.