Grain vs Amplitude
Amplitude is for organizations with analysts running cohorts and experiments. Grain is for teams where a non-analyst needs the answer directly.
A mature, enterprise-grade behavioral analytics platform with excellent cohorting, segmentation, and experimentation. The right call if you have analysts and the budget to match.
An AI analyst that investigates revenue leaks for people who aren't analysts, plus session replay and heatmaps, on flat pricing instead of event-volume bills.
They overlap on: Event analytics, funnels, cohorts, retention, custom dashboards, mobile analytics.
Feature matrix
What each tool ships today. No roadmap wishes.
When Amplitude is the better choice
- You have analysts who need deep cohorting, segmentation, and experimentation.
- You're an enterprise with the budget for event-volume pricing.
- You want a mature platform with a large integration ecosystem.
- Behavioral experimentation is central to how your team works.
- You don't need built-in replay or heatmaps.
When Grain is the better choice
- Your founder, PM, or marketer needs answers without an analyst in the loop.
- You want flat pricing instead of event-volume bills that grow with traffic.
- You need session replay and heatmaps built in, not bolted on.
- You want Kai to run the investigation and write the report.
- You're on WordPress or WooCommerce and want native tracking.
Run both, no commitment
Amplitude and Grain coexist. Keep Amplitude for the cohort and experimentation work your analysts own, and use Grain for AI-led investigation and the replay/heatmap layer. Email eray@grainql.com for a 90-day Growth-tier trial.
FAQ
No, not in the next 12 months. Self-hosting is available on enterprise tier.
No. No cross-site tracking, no fingerprinting, no third-party cookies.
Yes. CSV from every view, plus the Grain Connector (in development).
Grain covers the questions that don't need an analyst: it proactively investigates revenue leaks, writes the report, and adds the replay and heatmap layer Amplitude doesn't. It frees your analysts for the deep experimentation work Amplitude is built for.