The Grain platform

Everything the analyst needs, from one tag.

Analytics, session replay, heatmaps, funnels, and click tracking all feed one event stream. Kai reads every bit of it, so each answer arrives with the chart and the sessions that prove it.

If Grain can see it, Kai can cite it.

Kai, the analyst

Ask in plain language. Get the number and the why.

Kai reads your traffic, sessions, and goals the moment data lands. Ask the way you would ask a colleague and it answers with the figure, the breakdown, and a link to the evidence.

  • Understands questions about revenue, funnels, sources, and content
  • Every answer cites the chart and the sessions behind it
  • A digest each morning with what changed and why
Ask Kai in the demoAbout 3 seconds to the first answer

Which channel brings buyers who come back?

The newsletter. It sends 12% of your traffic and 41% of repeat purchases. Paid social brings visitors who buy once and never return. The sessions are attached if you want to watch a few.

See the breakdown
Deep Investigation

Point Kai at a drop. It comes back with the cause.

When a number falls, Kai decomposes the metric, compares the affected visitors against everyone else, clusters their sessions, and names what changed. The result is a report you can share, with the evidence bundled in.

  • Works the funnel backward until the cause has a name
  • Statistical context behind every claim
  • One shareable report for the whole team
See an investigationFound 700+ form interactions and zero submissions in 4 minutes
Deep InvestigationCheckout, down 14%
  • Decompose the metric
  • Compare affected segments
  • Cluster the sessions
  • Correlate with releases
  • Name the causeRunning
  • Write the reportQueued

The coupon field errors for logged-out shoppers since Tuesday’s release. 214 sessions affected.

Grain Studio

Track any button by clicking it.

Open your site inside Grain, click the element you care about, and it is tracked from that moment. No code, no tag manager, no ticket waiting in somebody's sprint.

  • Works on any page you can open in a browser
  • New events flow straight into the stream Kai reads
  • Rename or retire tracked elements anytime
Start free trialNow tracking for Start Trial
Replay and heatmaps

Every answer links to a session you can watch.

A number is only trustworthy if you can see it happen. Click any metric or finding and land in the exact recordings behind it, with click and scroll maps for every page.

  • Pixel-accurate session replay
  • Click, scroll, and movement maps per page
  • Cookieless capture, hosted in the EU
Sessions on /checkoutNewest first
FR#28412:12
US#28465:37Watch This
SE#28521:03
ES#28573:20

The rest of the stack

Same tag, same data. Each of these reads from the one event stream Kai already understands.

Cookieless by default and hosted in the EU, so the compliance box is checked before you start. Privacy is not our pitch. It is just how Grain is built.

Install once. Ask anything.

One tag turns on the whole platform. Ask your first question before your coffee’s cold.